Getting through the custom food boxes is the most challenging thing, and you need to master it to boost your business. The importance of an engaging presentation for food businesses is undeniable. Moreover, there are several other factors to consider as well. A boring packaging design for these boxes cannot attract customers in a region like Australia, where uniqueness is everything. All of it could be achieved via customization. However, only a few brands know the hacks to unlock the true potential of this packaging. Here are the 5 most effective and working ways to get through these boxes and get the best out of them.
Expose items in custom food boxes with windows
The process of inspiring a customer starts the moment a customer enters the restaurant or bakery. Customers often have a planned menu in mind to order for the takeaway or dine-in. Therefore, bakeries or innovative restaurants always place special ready food boxes to grab them quickly. However, installing the windows on their walls is a way to get perfect at these boxes for sure purchase. You can craft these windows in any shape, but getting them in the shape of food items is better.
Installation of these windows in the packaging walls will expose items while placed inside the box. To win their trust, there is no need to take the items out of the box once to show customers the final finished look. Eliminating the need to take them out will also keep items protected from dust, microbes, and other unhygienic elements. People will take no time to decide about buying the food items as they will know all about the food they want to know.
Make the design universal for all food items
A food brand always deals with multiple types of items simultaneously. This phenomenon increases the chances that a buyer will make multiple purchases for all of their favorite food items. Some brands often seem to use dedicated custom food packaging for all the food items. However, it could raise the overall packaging costs massively. It could become difficult for a startup and small food business to thrive with so many expenses. Therefore, start using the same universal design for all of the food items at your place.
The use of a single box for all types of food items will reduce the overall packaging expenses to a great extent. Moreover, it becomes even a need if you are providing a subscription to order food from your restaurant or bakery on a regular basis. However, you need to master the art of using a box for multiple items separately or for single mix order. Make a separation with cardboard dividers if you are shipping multiple items of different genres in a single box.
Make design engaging to trigger purchases
Sometimes the buyers only visit a bakery or restaurant for the purpose of checking over the menu. Such customers decide to make a purchase from any service provider that fascinates them more. Packaging plays a vital role in playing with human phycology and impacts customer behavior. Use cardboard food boxes with an engaging design to entice customers to quit their further search and make a purchase from you. You would need to add value to your packaging that could give buyers a reason to make a purchase.
Altering the box structure using nontraditional design approaches like manufacturing boxes in custom shapes is one way to do so. Get creative with the box shapes and craft them in circular, pyramid, and other ways that provoke customers to touch them. Moreover, the other ways to lift the aesthetics are the use of coatings and lamination as finishes. You can go for the gloss or matte coatings after printing desired stuff over them. Similarly, soft-touch lamination is also a great option for boxes to be used at special events.
Choose custom food boxes quality over quantity
You would never be able to unlock the true potential of custom printed food boxes till you compromise on quality. Several businesses go for the option of using low-quality material in order to reduce packaging costs. It helps them get more boxes at low rates, but the damage it does to the brand reputation is not recoverable. People start changing their loyalty to other brands that are more focused on quality. The reason behind it is the perception that food brand has started degrading the quality of food as well.
Therefore, always give preference to the quality over the quantity of these boxes. You can still save money by buying food boxes wholesale from innovative packaging firms. Rather enhance the thickness of packaging walls and base in order to preserve food from environmental influencing factors. Similarly, raise the quality aspect by bringing innovation to the design, like making the unboxing engaging. Eliminating the use of low-quality plastic materials and using organic substances like seaweed and cornstarch are also quality-raising factors.
Give customer ease a top priority
Buyers always feel prestigious if a brand cares about providing ease to buyers with the creative use of food packaging. It is also a way to get through this packaging and make it a perfect attention-grabbing element for buyers. One earlier discussed method is the use of windows to help buyers reach a buying decision by seeing items. Another way you can make the lives of customers easier is by adding handles to boxes. It is perfect if you are going to ship the weighted food items in a box.
Some other ways in this regard could be printing the product information over these boxes in a readable format. Choose engaging custom fonts that a non-native could also understand easily. Similarly, you can help food lovers to gift the food items in the same packaging by embedding them with add-ons. Simply the ribbons and bows are a marvelous option in this regard.
Following these amazing tips will land you to get up to the mark on custom food boxes and make your food brand popular with its design. People will surely applaud the creativity and modern approaches adopted in your packaging. It will bring a novelty and value addition to your food business that people would love to witness and experience by making purchases.