Technology has disrupted the traditional business landscape. People prefer shopping online and doing everything using their smartphones.
Today, there’s a mobile app for almost everything! Want to order food? You got Talabat. Want to book a ride? You got Uber. Want to watch movies and TV shows? You got Netflix. And the list goes on…
If you are a business owner looking to build a mobile app to dominate your niche, read on! This blog will cover the five hottest trends in mobile app development that you can follow to stand out from the pack.
App Development Trends You Can’t-Miss
Below are the seven most in-demand app development trends that every business owner should consider before proceeding with their app development project.
1. AI-Powered Bots
The use of smart bots has proven beneficial for consumer businesses. Pre-millennial generation usually finds it hard to shop online. With smart chatbots, they can easily search for the products they are looking for in a few clicks.
The AI-powered bots also help show relevant products to a customer by tracking and analyzing their shopping experiences. It saves businesses from spending money on retargeting ads and enhances the overall customer experience.
These smart chatbots eliminate the need of setting up a 24/7 customer support department for small businesses, saving money and keeping customers updated.
2. Minimal UI/ UX Design
Good design means good business. If you look at the design trends of mobile app development in Dubai, you will notice all of them have minimal user interface design and follow the “less is more” ideology.
Minimal user interface design helps users navigate easily through the app and enhances their experience considerably. And by design, I don’t only mean the appearance of the mobile app, but also how it works.
Thus, keeping your app minimal and implementing the rules of the design theory is crucial and should be taken under consideration by business owners.
3. Push Notifications
This push notification feature is a game changer in the eCommerce industry. It helps businesses interact with their audience directly and send important, timely updates and notifications.
Although the push notification feature is relatively newer, it has proven to boost traffic, increase engagement, and generate more sales.
This feature really helps when your target audience is a non-tech-savvy generation like baby boomers who don’t know much about complex functionalities. Business owners can integrate push notifications features in their app to send direct, simple, and useful notifications such as “get exclusive Easter day discounts on all chocolate cakes, up to 50%.”
4. Voice Search
Voice search has become increasingly popular in the last couple of years. Since the advent of smart virtual assistants like Alexa and Siri, people prefer to search for anything and everything using the voice search feature.
Nearly 48% of people use voice search at least once a day, and these numbers are alarming for app owners who don’t have this feature in their mobile app.
Adding a voice search feature to your mobile app might not have any monetary benefits, but it does not mean it’s not worth it. Voice search will prevail over text-based search sooner or later. And it’s too bold to go against the wind and ignore the preferences of the customer, especially in consumer-based businesses.
5. Multiple Payment Integrations
With societies going cashless and people switching to cryptocurrencies, it’s suicide not to add different payment options to your mobile app.
Add multiple payment options like cash on delivery, bank transfer, mobile wallet, crypto, etc. to assist your customers to pay through their preferred method.
6. IoT Integrations
People have become so obsessed with technology that it reflects their daily lifestyle. From transactions to food to home décor and even general health, there’s a mobile app to satisfy all our needs.
Keeping this in mind, you can integrate IoT features into your mobile app to outshine competitors. Let’s say you own a home appliances business. You can integrate IoT features in your mobile app to control ACs, fridges, doors, windows, TVs, and other electrical appliances.
These add-on features can really make a difference for your customers
7. Cloud Integrations
Mobile storage has always been an issue since the inception of smartphones. People don’t have significant storage on their mobile devices. Thus, they avoid downloading mobile apps that consume extra space.
You can integrate your app’s database with cloud networks. This way, the data will go directly to the cloud servers, and users won’t have to worry about freeing up their memory every now and then!
Building a mobile app for your business is among the most profitable investments you can do today. But make sure you do your research and conduct interviews with two or three top app development companies before hiring one.