Maybe you’ve seen a video online where someone unboxes something a sponsor gives to the host. Pre-roll ads might feature the unboxing of a new item. It may be you who is one of the one in five users who searches for and watches videos you want to watch about consumer products.
Since several years ago, unboxing has become a huge phenomenon. There’s no stopping it.
What would make it do that? Consumers can get a better understanding of what they are getting before they purchase with unboxing videos. Seeing real, genuine reviews from other buyers is another good way to make a wise buying decision.
In addition, witnessing someone getting something new, even if you cannot get it yourself, gives you a vicarious thrill. It’s important to create a great unboxing experience for your business, no matter how you look at it.
Making an Unboxing Experience Perfect: 7 Ways
Let’s discuss what it takes to create the perfect unboxing experience now that the case is clear. Let’s get started with seven tips.
1. Consider packaging layers
Imagine receiving an Amazon shipment at your doorstep. Amazon’s box appears immediately, and you open it. The item itself still comes in its original packaging, in addition to some air cushions and possibly bubble wrap.
It could be a very different experience when someone receives a package from you! Your custom branding could appear on the outside of the box. Upon opening the outer box, the recipient can view the item intact, enclosed in custom packing materials, and possibly an insert as well.
When shipping via eCommerce, you have to deal with at least three different layers. Make the most of each one!
2. Make the box stand out
When the package arrives on your customer’s doorstep, you want them to anticipate the unboxing experience. It is important for the customer to link your logo and colors with a sleek, appealing widget.
Make your unboxing experience stand out by avoiding unremarkable brown mailers!
3. Put color and shape to good use
The cardboard filler material is brown, and the brown cardboard is clear. There’s a reason they exist, after all.
Use custom color packing peanuts or crinkle paper if you want a premium experience. All items in your box can reinforce your brand if you commit to it.
At least for product packaging, why stick with boring boxes? Mailing a product in a regular box is best, but don’t feel restricted to using a round box!
4. Give away samples or PR boxes
It’s great to share great unboxing experience! Make sure people see your beautiful packaging if you spend the time and effort creating it.
Influencers will appreciate the samples you send them. The PR box is a great way to get to know influencers, gain their trust, and gain visibility.
5. Make it personal
It is still common to unbox products regardless of how beautiful the packaging is. Only one person has not opened your products. There is a better way!
It can go a long way to add little touches of personalization, like gift messages or customized packaging. If your business model allows for it, you can include handwritten notes for the recipient.
Stand out from the crowd is the trick here. Being personal rather than anonymous when dealing with the opener is one of the best ways to accomplish this.
6. Insert marketing materials
Making an unboxing experience that people will remember is the goal. Your shoppers will return to your store if you include a marketing insert, such as a coupon or flier. A marketing insert can also enhance the packaging if it works well.
7. Provide easy-to-open packaging
Remember that the product inside is what will last, no matter how much effort you put into the unboxing process. While unboxing has many other purposes, it also has one: to achieve a goal. Make sure that your products aren’t so tight that they annoy your clients!
