Are you doing an online store and getting a low conversion rate? Want to improve your conversions? Then you are at the right place. Today, we’ll discuss some essential Strategies and tactics to improve the conversion rate. All of these tactics are used by many professional business owners to improve their online presence. So let’s start with the first method to improve your conversion rate.
Show Previous Customer’s Feedback in your Ad
This is one of the most potent and effective methods to improve your conversion rate. We used this technique to improve our conversion rate. In this method, you will create a video ad and request your customers to make small videos regarding your product. If you advertise this ad, you will get more customers because of positive feedback.
Use Video Ads Instead of Images or Written Ones
Many professional conversion rate experts and digital marketers suggest that you should use video ads instead of written or images. Video ads attract more users than simple advertisements. You can show your product to visitors and eventually increase your conversion rate.
Hire a Conversion Rate Expert
After following both of the first methods, you should hire conversion rate experts for your business if you are still getting a low conversion rate. The conversion rate expert wheel thoroughly analyzes your ads and business, and then he will propose to you a perfect strategy to improve your conversion. Many big brands have a team of conversion rate experts to look after their conversions.
Provide Offers/Discounts
Intelligent business owners consistently make offers and discounts to their customers. In this way, they will increase your conversion rate up to 20%. You should also provide a different discount and buy one get one free-like offer to your visitors. It will improve your conversion rate by up to 15%.
Add Live Chat
A dedicated live chat increases your conversion rate by up to 5%. Many people ask business owners about the product, and if you guide them about the product, then there are 75% chances they will buy your product.
Many people ask why we should make video ads instead of banner ads. The answer to this question is that people love to watch content instead of reading. If you are advertising on social media such as Facebook and working on video ads, and showing your product to the audience when there are 30% more chances that people will buy your product.
Final Words
In this article, we have discussed some essential strategies to improve your conversion rate. You can follow all of these strategies to improve your sales and business. We practically perform these tactics to improve the sales of many businesses. In fact, we are still using these strategies to improve our conversion rate for advertisements. However, if you still have any questions in your mind, you can ask us in the comments.
Conversion rate optimization eventually improves your brand awareness among people. You will get more customers, and they will share your brand with others, and in this way, you will get better brand awareness without paying money for the advertisement.
