While popup advertisements are frustrating, on the other hand, it is helpful as well. SEO services use multiple ways to use the popups carefully so the user experience is not spoiled. Before jumping into the various methods, let us understand what a popup is.
What are popups?
They are marketing-friendly resources often used on web pages during user interaction. Digital marketing service providers add advertisements to the web pages on dedicated divisions of the websites. However, the popup is another method of advertising, where a popup window is brought upfront, hiding the webpage in the back. The popup window typically contains one slider of the advertisements. There are a few popups that redirect the user to other third-party Kinocki websites.
Interstitials to be prevented in the webpages:
The term interstitials might be pretty new, but not in the field of marketing. Interstitial refers to interrupted marketing, where the user is forced to view a popup advertisement while a web page is loading. The complete website content takes a long time to load, and only then is a modal window with the ad displayed to the user. If your web page contains interstitials that contain spam content, or it isn’t easy to close it and move ahead, your website might be devalued by Google. Indexing web pages are most critical in SEO, and devaluing the website will reduce the index ranking for your website.
Usage of Non-intrusive interstitials:
Using helpful and mandatory interstitials is encouraged by Google, and those websites will not be devalued. Examples are websites displaying cookie policies and a warning about age restrictions. Other popups, such as advertisements, are also acceptable by the google ranking, provided the popups occupy a space which is less than 15% of the overall webpage. If you are unsure about your interstitial content, avoid displaying full-screen ads over the websites and avoid using oversized models, which hinders the UX.
Implement timed popups:
Instead of displaying ads immediately when the user navigates to the webpage, implement the method of timed popups. Where the popup gets displayed after a predefined time and automatically closes in a matter of seconds, such interstitials improve the user experience of the websites.
Avoid a grey area interstitial:
There are a few popups which are considered a grey area popups. A few of them are a language selection modal window, a division showing related posts and contents, sticky sidebars, chat boxes and support box popups. Usage of such popups negatively impacts the SEO and may be prone to google’s interstitial penalty.
Permitted popups to be used with caution:
Certain ads interrupt the user experience but are not penalized by google. Maybe they are not punished now, but google might change its terms shortly; hence the usage of such popups has to be done with extreme caution.
Desktop friendly intrusive ads:
Since Google’s SEO policy is more mobile-friendly nowadays, certain websites load the popups only in their desktop version and not in their mobile version. A handful of popup plugins are available, which allows the popups to be displayed on specifically targeted platforms. However, intrusive popups are always frustrating, and Google might revise its policy shortly. Hence it is advisable not to use intrusive popups at all.
Restrict popups to other search engines:
This is quite an exploitation method, where popups can be displayed on the web pages if the sites are hit through a different channel other than the traditional Google search engine. According to the algorithm which Google uses for its crawlers, these website popups will not affect the SEO ranking of that page, as the page contains popups which exclude google.
Takeaways:
SEO services technique is beneficial in terms of the performance of a website. Using popups in websites for marketing purposes might devalue your website during indexing of the webpage. Hence, extreme caution is required before using advertisement popups while web designing.
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