Email marketing can be one of the best ways to communicate with your customers, attain new customers and increase loyalty. You’ll be emailing people who have signed up and agreed to receive marketing emails, so they already have a vested interest in your business or product. Emailing marketing is a great way to move customers down the customer funnel and push them to convert. However, you’re competing for these consumers’ attention against lots of other brands who are all trying to do the same thing. Very quickly, inboxes become full of marketing emails that will likely not be read or opened. Let’s look at some tips to revive your email marketing campaign so you can stand out and catch your customer’s attention as well as push them to convert.
Subject Line
Getting your recipient to open your email is the first challenge you face, especially when they have an inbox full of emails. The subject line is the first thing they will read that will make them decide whether or not to read on. You need to make it grab their attention and meet their interests because if your subject line isn’t compelling enough, it could be a detriment to your campaign. Spend time creating a catchy subject line. You can even A/B test different examples to see which works best for your customers.
Meaningful Content
The actual content of the email is the next step to getting your customer to convert. You need to think about the purpose of the email and make that clear to the customer. Ensure you have an accurate call to action in the email, so the client knows what to do next. Otherwise, email marketing can fall short. Also, make sure every email you send is of value and interest to the receiver.
Try sending a newsletter with all your combined updates to improve loyalty and retention. Besides, remember to make your newsletter content meaningful and visually stunning to the readers. It’s no wonder that we retain visual information better; sprucing up your content with trendy colors will increase the likelihood of recipients reading your emails in full. Learn more about a fashionable green color code or any other vibrant color scheme and use it when decorating your newsletters.
Personalization
Personalisation is a good tactic for your email marketing campaigns. People react better when they see something addressed personally and are more likely to read it and take action. You can address the customer by their name in the subject line or take a more friendly tone of voice throughout the email. Forbes.com explains how personalisation is the future of sales. Today, there are technologies to help you better use your customer data and provide them with what they want to see with a personalised journey. For example, say your customer just searched your website for some white trainers. You can feature white trainers in your next email to them over any other product you might have that they might not be as interested.
Targetting
Targetting your emails and segmenting your customer groups is vital to getting the right content to the right people. For example, some customers might be more price-driven and want to hear about the latest discounts or promotions, whereas others might be more excited by new launches. In addition, targetting your emails will help improve the conversion rate as your emails will be hitting the right inboxes of the people who want to read them.
Optimisation
Do your emails open and work effectively on all devices and email providers? Emails look different on a desktop than on mobile, so you need to ensure they have the same impact when they are opened. Data shows that more marketing emails are opened on mobile in today’s world, so you need to keep that in mind when creating the email. You also need to consider other devices and email provides and make sure your emails are as good as they can be across the board.
Key Learnings
There are many ways to revive your email marketing campaigns. Start by segmenting your customers and understanding their data to personalise and tailor your content to what they are most interested in. Make sure your emails are meaningful and add value to the customer; otherwise, they may not want to read and ignore them. You need to catch your readers’ eye with a good subject line and give a clear call to action to ensure they are opening the email, reading it and taking action. Finally, always review your email performance and look at how you can continually improve it.
