A concerning number of businesses, entrepreneurs, and even seasoned marketers continue to fall for a few recurring Instagram marketing fallacies. They frequently fall back on the same tried-and-true techniques that someone, somewhere, promoted as best-practice procedures without conducting the necessary research, whether they are trying to establish a brand from start or increase their reach by investigating new distribution channels.
Additionally, while adopting a conservative stance on social media may not spell doom, it is not the ideal move for enhancing brand recognition. We have chosen to dispel the most persistent fallacies about Instagram marketing as a result. In addition to outlining these antiquated methods, we will also provide you with alternate advice on how to make the most of your time and money.
Let’s get started.
Myth No.1: You Need to Have a Busy Posting Schedule
One of the biggest misconceptions regarding Instagram marketing is the idea that for your efforts to be successful you need to post frequently. But here’s the thing: publishing just to create an online presence won’t help your brand. If you start sacrificing value in favor of “presence,” it might even hinder your company’s efforts.
Therefore, think about scaling back your content calendar rather than trying to stay up with it. Put quantity before quality, and constantly consider whether what you’re saying will be useful to your audience. Is it simply noise, though?
Myth No.2: Success Depends on Likes and Followers
The idea that the best method to determine whether you’re on the correct path is to look at your likes/followers is another widespread Instagram marketing fallacy. Of course, the adage that “statistics don’t lie” is true. However, it’s also crucial to keep in mind that they can be manipulated easily. Additionally, one experiment from 2020 revealed that some people even object to seeing like counts. The issue with like counts and follower counts, as you can see, is not that they are unimportant to your growth strategy. Instead, the issue emerges when they mislead you with astonishing figures that are either ineffective or sourced from the incorrect audience. Therefore, attempt to become more familiar with other pertinent indicators like engagement per follower, link clicks, landing page traffic, comment numbers, and story interactions rather than basing your assessment of your Instagram success on these figures. These will provide you with far more insightful information about how you’re doing and whether you need to change anything about your strategy.
Myth No.3: Running an Instagram Profile is too easy
If you’ve ever thought, as a business owner, marketer, or freelancer, “sure, I can add Instagram to my list of assignments,” you probably already know that managing a successful account with just 30 to 60 minutes per day is a complete fantasy. While some users think that they can win the game by taking help from services like buy Instagram followers while still you need to work on your account.
To stay on top of everything you need to do on the platform, you’ll probably need to set aside a total of 2 to 3 hours per day. Of course, that doesn’t include the additional work of manually contacting your target market. Let’s not even discuss providing customer service via social media. Hiring a professional that is knowledgeable about managing accounts will be your greatest option in this situation. However, if money is tight and that isn’t an option, you can still achieve good results by batching your content creation, planning out your pieces in advance, and spending money on audience-building and engagement-boosting technologies.
Myth No.4 Your Insta Page Should be Exclusively Related to Your Brand
You’d be amazed to see how many brands still fall victim to this error considering that it might not seem like one of the more widespread Instagram marketing misconceptions. Consumers want to support brands that they can relate to, research has repeatedly proven. The best method to establish a relationship is to shift the attention away from your products and toward actual people.
As a result, aim to keep the amount of digital space you use for overt product promotion to a minimum. Investigate alternative ways to describe how those items impact your audience. You can also use several tools like Instagram profile search and check out the printing companies’ social media sites for ideas. The majority of a brand’s content strategy is focused on showcasing the talent of its clientele. And the outcomes go beyond astonishing. Additionally, they serve as an example for everyone who needs to invest in the kind of service but is unsure of what to anticipate.
Myth No.5 You Need to Have a Better Image While Working with Influencers
This would undoubtedly be at the top of the list of Instagram marketing myths that gave us the most trouble. It ranks right up there with success being measured by like counts.
Influencer marketing is effective, as everyone knows. Consumers not only trust the opinions of the people they follow and frequently interact with on social media, but they actively seek out these influencers in the hopes of getting reliable advice. And the majority of brands have no issue comprehending this. Selecting the appropriate influencers to collaborate with is something they struggle with. In other words, customers frequently choose primarily on reach rather than brand affinity. It is highly advised that you consider establishing contact with micro-influencers if you wish to avoid making this typical error. Working with them will not only ensure that your reach is highly targeted and give a potential greater ROI, but it will also stop you from spending money on people who aren’t even interested in your services or products.
Look for ideas on how to accomplish this efficiently. The postings on this brand’s Instagram page range from those intended to increase follower engagement to those they repost from experts in the industry to serve as social proof.
At the End
Are you still debating whether to invest in a specific Instagram marketing plan? If so, our finest piece of advice is for you to try out your ideas. Choose the pertinent measurements for your goals, give yourself the greatest tools, and begin exploring. You’ll know for sure if you’re headed in the correct direction in a few months. It’s not the end of the world even if you’re not. When investing in one of the most well-known social networks in the world, there is always much to attempt.
