Content moderation is an essential part of any content marketing strategy. After all, a company’s content should be relevant to its audience. However, a successful harmful content detection strategy can prove challenging for different reasons. For starters, it isn’t easy to know what type of content to moderate for your company. Even if you have an idea of the types of content, your audience enjoys reading and watching. Other companies would likely offer similar content as well. And even if you do know precisely what type of content to avoid, it can be challenging to implement in practice.
A good example is an article that provides valuable information but may call for a more personal response from readers, a post with direct links that break site rules or something followers could misconstrue as advertising. While these are valid reasons to avoid certain types of posts on your website, they don’t necessarily reveal themselves in every piece of writing you publish. Again, they might not be evident until after or when someone takes note of them and uses them against you later on. With this in mind, we will discuss how some major companies tackle their moderation challenges and how you can do the same too!
How to Find the Right Solution for Your Company
Finding the right automation solution for your company’s content moderation needs begins with identifying what you want to automate. Before developing a workflow, it’s essential to understand what you want to do with your content. Do you like to offer advice to your followers on certain topics? Is there a specific type of content you want to avoid, such as spam or marketing content?
Once you know what you’re trying to achieve with your content, you can begin to look at the automation solution that best fits your needs. One example of how a company successfully automates its moderation process is how Slack uses machine learning to determine which messages are spam and remove them. Machine learning uses algorithms to learn and make accurate predictions, which is what Slack does with its spam detection.
Start With Automation
While you may have more specific ideas about what type of content you want to avoid, there are likely other types of content you would prefer not to moderate at all. For instance, while you may wish to prevent certain types of marketing content, you may also want to avoid other posts that aren’t relevant to your brand or don’t fit with its tone and voice.
To begin with, it is essential to automate the content moderation process. If you don’t, you may find yourself consumed by the task of harmful content detection and lose sight of your bigger business goals. It can also be helpful to have a trusted third party handle the task of content moderation for you. There are several ways to automate your moderation workflow. Some of the most common approaches are publishing approvals, posting approvals, and using third-party services.
Determine When You Should moderate content
After you have created a basic workflow for your content moderation, you will likely want to determine which types of content should be moderated. You can start with the types of content you want to avoid but still need to moderate. Then, you can build your workflow around those types of posts. One way to do this is to create a content moderation schedule. You can choose the times of day when you want to conduct your moderation schedule and then select the types of content that you want to moderate. Using a plan will help you avoid becoming overwhelmed with content moderation AI applications and focus on the larger business goals of your brand.
Test Different Approaches to Find the Best Fit
Once you have implemented a basic content moderation workflow and determined which types of content should be moderated, you can start to test different moderation approaches. You may find that your team’s style needs to change to manage the task of content moderation effectively.
For example, if you have a team accustomed to a written and edited content process, you may find that you need to shift their mindset and approach to content creation and management. If this is the case, you will want to reassess your content moderation workflow to ensure it is adequate for your team’s needs. You may also find it helpful to develop training materials to help your team understand content moderation and better manage the workflow.
Regarding content moderation, it is essential to remember that the goal is to promote the health of your brand and community while not compromising the quality of the content. With these tips and considerations in mind, you can find the right solution for your content moderation needs.