Allow us to take your imagination on a little walk. Place yourself in a very crowded marketplace with you as the customer. There are so many people trying to sell their products. The noise levels are so high because everyone is shouting at the top of their voices.
The brands and products are so many that you don’t quite know where to begin. Indeed, no point of differentiation sets one seller apart from another.
And then, like a clearing of clouds on a stormy day, you see this attractive stand. The product display, descriptions, and lack of clutter is so enticing.
What we have tried to describe above is representative of the digital space. Thousands of brands are advertising their products there. Research shows that global digital advertising could reach $786.2 billion by 2026. As of 2020, it was at $350 billion. That places it at a CAGR of 9%.
The online user has so much information hitting them from all sides. As a seller, your challenge is to break above the noise and clutter. Only then can you entice customers like in the case of the attractive stand we imagined above. And one of the best ways is to have an attractive website.
Sounds simple, right? Well, that may be the case with the right strategies. But one thing is for sure. The right web design hacks may be your winning strategy. And we have some excellent ones to share.
- Don’t Go It Alone, Get the Right Design Team
This first point may perhaps be of the soundest decisions you will make for your website. Consider it a worthwhile investment to hire the services of an NYC web design agency. Now here is why it makes sense.
The internet is full of free web builders. They all promise that you should have a functional website up and running within minutes.
We have no issue or doubt the veracity of the claims. Indeed, the ready-to-use templates are a big help. What the creators of the web builders may not admit is that a lot goes into designing a website.
The right elements and placement will have a significant impact on how the audiences react to the content. Professional web design and development companies know what it takes to have a high-performing website. One of the most critical is user experience (UX).
Do you know that a 1 second delay in page loading will reduce page views by 11%? The same impacts customer satisfaction in a negative way by 16%. A 4-second delay can result in a 90% bounce rate. How do you expect a customer to stay on your site if the experience feels like a chore?
- Greater Emphasis on Visual Content
You may have heard over and over again that human beings are visual creatures. Well, there is science to support the claims. Over 90 percent of the information that reaches the brain is visual. You can process images 60,000 times faster than written words. Indeed, it takes the brain 13 milliseconds to process visual data.
So what does it mean for your website? Well, if you emphasize visual content more, you will communicate much better and faster. It gets even better, though. There is no restriction on the type of visual content you can use.
There is the option of images, videos, Infographics, animations, screenshots, and presentations. Plenty of imagery, movement, and color will make your website more attractive.
- White or Negative Space Works Wonders
One of the most enduring web design tricks is the minimalistic approach. The web designer ensures that very few elements make it to the web pages. In the end, you get a clutter-free look with plenty of white space.
Think about it much like interior decor. You walk into a room full of furniture, haphazard placement of the same, and stuff everywhere. We can bet that several things will run through your mind. Top of the list would be disorganization, dirt, confusion, and unsafe surroundings.
White or negative space makes it easy for online visitors to focus on what is essential. You can easily display the information making the consumption of the same easy.
- Embrace the Psychology of Color
Have you ever heard of the interesting concept of psychology of color? What it means is that color can impact human behavior.
Think about yourself for a minute. You know how you go for brightly colored outfits when the weather is gloomy? There is the psychological thinking that the colors will uplift the dreary days.
You can use the same color psychology to inspire your online visitors. Red, for example, is an excellent color to use for promotions or on your CTA. It elicits a sense of urgency and can prompt the visitor to take the action you desire.
Blue is calm and shows that you are a dependable brand. Yellow and orange are warm, playful, and cheerful. They signal that you are open and approachable.
- Responsive Web Designs Are The New Normal
2022 statistics show that over 58.99$ of internet traffic comes from mobile devices. So why is this important? Well, a professional web amarillo web design agency will advise you on the need for a responsive web design. Your website should be accessible on devices like phones and tablets.
The best web designers take the mobile-first approach. They design for small screens and then scale for larger ones.
They will pay attention to factors like orientation, resolution, layout, typography, and image/grid fluidity. It should not matter the size of the screen or browser. What the online visitor sees should look good, even on the smallest one.
Think about your typical browsing behavior. You try to log into a site on your smartphone. What comes up is a nonresponsive site that takes forever to load. Once it does, you can’t read the fonts nor see the images. Trying to navigate through the pages is a nightmare.
And, you can’t even access information because the links are not responding. How long are you likely to keep trying to browse the site? Over 73% of web designers blame nonresponsive designs for the loss of website visitors.
Final Thoughts
Websites have become critical components for most businesses. You can showcase products, services, and industry authority through content.
But, the website is also a powerful lead generation and conversion tool. That is why you need to inspire customers to take positive action once on the site.
We have shared some practical yet workable hacks above. All you need is the right web development and design company to help put the solutions in place.
