Who wants to be a nerd? No one, right? But the perspective of being a nerd has changed for the new-agemarketing. As per an article published in Advertising Age, tech and science freaks are altering our society right now, from enhancing our cities to creating new technology to make our lives simpler. And thus, these people come to be known as the “Marketing Nerds” in our world. They have a passion for data as well as knowledge on how to utilize their data-driven insights to generate marketing success through ABM.
Here are 6most important characteristics of marketing nerds
A marketing nerd is someone who believes that with a little software and some creativity, anything is possible. They are always two steps ahead of the competition when it comes to innovation, and they always cross the finish line first. When a new website becomes the buzz of the town or a new social media platform is released, their face lights up. They live for such things and embrace changes.
Digital marketing is based on an ever-changing technological sector, and marketing nerds aren’t afraid to be lifelong learners. If they come upon an engaging webinar, they will join up right away. They are avid readers of books and blogs, and they enjoy presentations by knowledgeable people.
“Root cause” is one of the sexiest terms in marketing nerds’ parlance. They will never simply accept your word for it. They are interested in hearing about new devices, interesting websites, and cool mobile apps. They are interested in learning why marketing strategies succeed or fail. They want to discover why one website receives more traffic than the others. They enjoy doing experiments and attempting new things. Their pique is unquenchable.
Facts over Opinions
It’s not that they don’t have opinions; they certainly do. However, they are more concerned with the truth than with being correct. They never leave anything to chance. They make use of and analyze data collections. They are capable of determining success or failure. They deal with KPIs and ROIs and can give you the truth.
Creative and critical
Digital marketing combines critical and creative parts, which explains why marketing geeks lead the sector. They not only think beyond the box but also live outside of it. If there’s a technical issue in your marketing automation setup, they’ll investigate it with the analytical tenacity of Sherlock Holmes. These geeks approach challenges with fresh eyes and like experimenting with new tactics and technology.
Celebrate other’s achievements
Every digital marketing company has a pool of skills that must collaborate to execute a successful campaign. Marketing geeks understand that they are a part of something far larger than themselves. They like acknowledging the work of individuals on their team and admire the successes of other organizations’ marketing. They value brilliant ideas from all sources and give credit where credit is due.
The present world is a nerd’s dream, and we are only passing through it.We owe everything we have — digital media, social media, etc, — to nerds and geeks. And, if things continue as they are, they will be paving the road for future generations.