The only way to give your chocolate store a high success is with attractive chocolate box packaging Australia to display it best on shelves. After all, custom chocolate packaging brings in customers and makes your business stand out from the rest.
Read on to learn more about how important it is for your business to have customized chocolate packaging and what you need to think about before you start the custom packaging process.
Why is customized chocolate packaging important?
Do you want to stay successful in your chocolate business? If yes, always try to offer your customers unique and premium chocolate flavors. It would help if you packed it in the box packaging solution, which is excellent for securing the taste of chocolate.
Ultimately, how you package your high-end chocolates will be the first thing people notice about your chocolate shop.
So, it’s important to use custom chocolate packaging to show off your brand and chocolate in the best way possible. This packaging was appealing and focused on the brand. It will somehow leave a lasting impression on your old/new customers, making them want to visit you again.
Things to think about when choosing chocolate packaging
When choosing the custom packaging for your chocolate, you must consider two important things: the design and the material. Below are a few basic points to consider for picking the right chocolate packaging box.
1. Design
When it comes down to it, the design of a product’s packaging draws customers to it, even if hundreds of other options are lined up on the shelf. So, if you want people to notice your chocolates, you need a good design that gets people’s attention.
How do you ensure your entire custom chocolate packaging design is eye-catching and looks good? Consider the below main points for excellent chocolate packaging:
• Uniqueness:
You want your custom chocolate packaging to have a strong point of uniqueness that sets it apart from the competition. When you plan to design the packaging for your chocolate, you can consider various unique options.
• Printing:
When we mention printing, always choose the right pattern, bold font, and great general logo that is much easy to remember. Custom chocolate box packaging Australia with a unique logo and great printing style will help people remember the brand and lead to more sales of chocolate.
• Color:
Choosing the best theme or color combination is also important in designing the whole packaging for your chocolate. You have no idea how much color psychology impacts a customer.
Here are some common colors and the good feelings or thoughts people tend to have about them.
Red is about action, passion, energy, excitement, and high strength. The option of color orange is about adventure, huge success, creativity, friendly nature, and balance. Yellow is about warmth, happiness, optimism, and positivity.
Pink is the sign of unconditional love, new idea, and playful nature. Green highlight the sign of prosperity, growth, and health.
White means innocence, goodness, cleanliness, and purity. Black means mystery, power, elegance, sophistication, and authority. Grey means neutrality, balance, calmness, and timelessness. Brown means comfort, safety, authenticity, and dependability
2. Flexibility
You should also choose a chocolate box packaging Australia design that can be used with different sizes, shapes, and materials. A design that can be available in different ways helps keep brand recognition even when packaging comes in different sizes or shapes.
3. Materials
Along with the design of your custom packaging boxes, the materials it is made of are also very important. Whether you use bags, boxes or something in between, the packaging for your chocolates must keep them safe.
Using candy pads is one of the best ways to ensure your product doesn’t break before the customer digs in.
Candy pads keep chocolate bars and candies from breaking and keep individual chocolates from sticking together by putting a protective layer between them. Adding this layer of protection also helps the chocolate keep its taste over time.
Lucky for you, you can use different pads to keep your custom chocolate packaging safe, secure, and fresh, no matter what size or material you choose.
Some of the most common candy pads have layers with different thicknesses, such as 3-ply, 5-ply, 7-ply, and 9-ply.
Conclusion
Overall, chocolate box packaging Australia, made out of glassine paper, is an important part of custom chocolate packaging.
This paper is safe for food, can be recycled, is made in a plant with no dust, and is mostly made from eco-friendly materials. You can also print on it, but make sure to use safe ink for food.
