The hospitality sector has been badly affected the past couple of years by the COVID-19 pandemic. Unfortunately, the sector is still experiencing heavy repercussions. In some states, people are traveling again with the pandemic situation getting normal. However, user behavior has not changed, so hotels should follow these SEO tips to improve their rankings, bookings, and revenue.
Effective hospitality SEO tips for 2022
Prioritize destinations via data
Use Destination Insights to find out who is looking for information to stay around your area. For example, the Oslo region in Norway is the best destination. SEO (Søkemotoroptimalisering in Norwegian) by Mementor will ensure that your business ranks on top of the best Oslo hotels and even local searches, associated keywords, and more.
With Google’s Hotel Insights, you can see if overseas or Norway users are looking for accommodation or destination information. It helps to plan PPC campaigns and content strategies to target your potential guest even international tourists.
Plan brand concierge SEO strategy
Design content that fulfills the traveler’s intent and reveals you as an expert, authoritative, and trustworthy brand. Hotel room booking is not a simple process. The potential traveler has many things to consider before booking on your hotel site.
- Is the destination appealing?
- What things to do?
- Nearby sights
- How are nearby restaurants
- Is vegan food served?
- Is the hotel pet-friendly?
There are myriads of such questions that travelers look for while doing their research, which can take more than one month. 81% of travelers use Google when they seek accommodation. Therefore hotel needs a brand concierge SEO strategy that will help to connect with travelers across the user’s journey. It includes determining guest profiles and creating a holistic content strategy.
Guest profiles include segments like millennials and boomers along with interest-based subdivisions like foodies and adventurers. Every segment needs content, which communicates directly to the individual traveler.
For example, to rank well for a worldwide dining experience or foodie destination writes content that curates every kind of experience that exemplifies the concierge’s purpose. The experience must not only involve what the hotel brand has to offer for foodies but even recommend restaurants nearby.
Local listing and GMB optimization
Google My Business optimization is a must as it displays on the Map pack. Ensure Local SEO for geo-modified keywords. The hotel listed on local directories needs to gain top ranking, so make sure –
- To optimize photos for travelers to gain visibility of your hotel.
- Local reviews are helpful to potential guests, so respond to feedback. It shows you respect and values your guests.
- Create an FAQ section and control the conversation associated with your hotel.
- Google map pin has to be in precise locations, so guests can reach your hotel without any hassle.
- Keep information about when restaurant and spa are open & closed.
Promote on social media
Share content about popular destinations, hotel offerings, travel tips, nearby attractions, events, and upcoming festivals on the social media platform. It helps to improve visibility, expand brand exposure, create buzz and generate links to your hotel website. It can optimistically impact your presence, traffic, and income.
Be flexible and experiment with new SEO strategies and content ideas. Keep your eyes on competitors to identify their guests and how they handle them!
