The hardest part of building your own business is coming up with that first idea. It must be revolutionary, unique, and world-changing. It has to answer a question that hasn’t even been asked yet. The best start-ups business are the once people don’t even know they need yet. No one was asking for a Facebook or a Snapchat. Now many can’t live without them. Of course, once you have that idea, there’s the whole business of building the company around it.
But, first things first, how do you find that idea? How do entrepreneurs come up with such ingenious concepts? The truth is that they’re no smarter than you, they just know where to look. They know how to capture ideas that come to them and craft them into products. That’s where we’ll begin with this article. We’ll help you find that life-changing idea and turn it into a business.
Write everything down
The best ideas come to you when you’re not trying. The idea might pop into your head while you’re in the shower. You might be working on something else which sparks a new concept. Whatever it is, write it down. Keep a little ideas notebook or use an app on your phone. . Even if it seems silly or useless, make a note of it. Otherwise, it will be gone forever. You never know what might come from it. You may develop it into something else. It might just spark another thought that is useful.
Look close to home
The best way to come up with an idea is to look at what you already know. A good idea takes passion and expertise to become a reality. With that in mind, look to areas that you’re already confident in. Look at your work sector and think about what could be better or more efficient. What product or service would really help improve your industry? What’s missing? You’re more likely to find a niche if you’re already an expert. Failing that, look at your hobbies and passions. Is there something missing there? Could you turn that hobby into a business?
Look at changing trends
The best startups are always looking to the future. They’re watching and predicting future trends and habits. They watch how consumers use products and predict what they might want. Not only that, but they look towards industries that are booming. They find ways to infiltrate that industry and provide a service. For example, green technology is soaring right now. As is the employee assistance program (EAP) market. Look for the rising markets and find a niche within them.
Test the ideas
The only way to truly tell if an idea is useful is to test it. Explain the concept to your friends and family. If you can explain it in simple terms and they’re excited by it, you’re probably onto a winner. Try to explain with a motivational story like ines de roman and share more interesting facts about this. Try investing a small amount of money in the idea. Build a website and do a little online marketing. Offer the product or service around your local area. If there appears to be a desire for it, you’ll know it will translate to the wider world.
In the end, it all comes down to what you feel drawn to. You won’t make a success of a start-up without knowledge and passion. So, look to those areas within yourself first. Keep an eye on the future and always look for the niche.
