There are certain differences between the art of a great virtual sales call and traditional sales calls. There are certain important tips to make your virtual sales meetings stand out from the uninspired robo-call since your audience will be able to see and engage with you. Here are some pointers on how to plan successful virtual sales events.
1. Knowing the needs of the customer
Understanding your buyer’s wants is crucial in each sales circumstance. You can target even fewer people than usual while holding a virtual sales call. Use video to show how your sales pitch works and is specifically designed to address the issues your target customer is experiencing.
The possibility to demonstrate how your program will function for a particular client is fantastic if you run a SaaS business, for instance. To show a potential customer your fantastic program, set up a demo and share your screen. In order to complete the transaction, you can even include CTAs in your sales meeting.
In virtual meetings, be careful to take the buyer’s wants into account as well as what they hope to gain from the actual meeting. Consider sending them a sample of a tangible product you sell if they want to hold it or try it, as well as getting on the phone to answer their questions and demonstrate different uses.
2. Increase trust by holding video meetings
The easiest way to win over potential customers’ trust is through video. Clients are considerably more likely to feel confident in you and the goods you sell when they see a genuine person representing your business.
By being inventive with the format of your sales calls, you may take advantage of this. You can demonstrate the usability of your product to buyers by hosting a video product demo.
Answering client inquiries is just another fantastic method to use video to increase trust. You can either compile questions in advance or hold a live Q&A session where participants can ask questions in real time.
Even if they are unaware of it, the more time your customers spend with your brand, the more probable it is that they will recommend it to friends or on social media!
You’re enabling more customers to discover your brand by utilizing these video sales meetings. With alternatives like webinars, live sales, product demos, online video conferencing, and more at your disposal, inbound marketing lends itself to video readily.
Video meetings are a useful way to promote referrals. For instance, you might provide all participants in a webinar on hosting effective Q&A videos with a 15% off referral code. A little gift card or some free material may be offered as a reward to anyone who brought a friend to the sales meeting.
3. Use the mute button wisely
If we had a $1 for each time someone was muted while speaking, we would all be wealthy. Even worse is when someone speaks to the group without muting their microphone. When you are the one in charge of the meeting, make sure that this doesn’t occur.
Depending on how frequently you speak, there are shortcuts you may use to ensure that you are usually properly muted (on Zoom, a tap on the space bar can mute/unmute you, for example).
4. Show off your value
Video sales calls are fantastic since they may accomplish a variety of tasks at once. Your callers have a lot more agency when you do a virtual sales call as opposed to a face-to-face one. They’re not seated across from you in an office chair; instead, they’re seated in front of a computer, where they may interact with you by clicking links and chatting.
This presents an outstanding chance to show how valuable your product is. You may let callers try out specific features in-person, which is especially useful if you’re selling a virtual or online product.
It’s a good idea to develop a theme or goal for your sales call that goes beyond simply promoting the item. For instance, you might hold a sales call where you demonstrate five aspects of the billing software used by your business that are beneficial to independent contractors.
In addition to educating your clients something new, which provides value beyond the product itself, you may show the audience during the call the value of your software.
5. Identify all the factors that affect purchasing
Think about all the reasons your prospective customer might decide not to buy right away as you approach the sale. They may have acknowledged having a limited budget till the following quarter, or they may be an HR companies or manager who must present the concept to a director before making a purchase.
It isn’t a good idea to try to persuade a consumer to buy during a sales call if they aren’t in the correct frame of mind to do so. It is necessary to make the sale now, but it’s much more crucial to hold the potential lead for long enough for them to become a client. Instead, give them reasons why they need your product now, and give them the choice to “get out.”
6. Post-virtual meeting follow-up
Just like you would with a regular sales call, be sure to follow up after your virtual meeting. Your follow-up will be sent out right away thanks to Livestorm’s ability to automatically transmit a clip of your video to every attendee.
The follow-up ought to give the prospective client access to more related films in addition to letting them watch the video call they just participated in and were in during the follow-up (like a product demo or FAQ). If you haven’t already, now is your chance to close the deal. Include clear links that will take your potential consumer directly to the store where you may sell them your goods.
Selling virtually requires more than simply delivering the same old sales presentation online. To avoid boring and alienating your prospects, you must be well organized and have carefully designed presentations. So make a use of the tips we have mentioned above in order to host a better virtual sales meetings.
