Offering discount coupons is one of the most effective ways of attracting customers and increasing sales and revenue. A survey showed that shoppers who use coupon codes spend 24% more than shoppers who don’t use them. Besides, 29% of shoppers will buy a discounted product that they didn’t plan to buy earlier.
However, offering coupon codes may present some drawbacks. For example, if the process of claiming and using a coupon isn’t seamless, it will do more damage than good for your brand.
QR codes resolve such issues by helping you offer discount coupons to your customers. Let’s look at how you can use QR codes for sharing discount coupons.
What is a Coupon QR Code, and how does it work?
A Coupon QR code redirects users to a display page containing coupon information. It includes the following details:
- Coupon ID
- Coupon validity and terms & conditions (T&C)
- Call to action (CTA) for claiming the coupon
- Your website and other information
Upon scanning a QR code coupon, users get redirected to the coupon display page. They can get the coupon ID, learn about the validity and T&C, and claim the coupon.
Why should you use QR codes for discount coupons?
QR codes offer many benefits to brands that want to offer discount coupons. Let’s look at the benefits of QR code coupons and how you can use them.
Print your coupons and share them offline
Discount coupons have traditionally been distributed online. Brands share the coupon code or ID, and customers enter the ID while buying to claim a discount.
However, sharing a discount coupon with offline consumers can be challenging. Most brands print the coupon ID on paper, and customers need to manually enter the coupon ID to claim a discount. This method is less convenient, and consumers could also enter the wrong coupon ID.
Coupon QR codes resolve this hurdle. You can print a QR code and give it to customers. They can scan the QR code to reach the coupon display page and claim the coupon.
Offer a multichannel experience to your customers
A Coupon QR code enables you to offer a multichannel experience to your customers. You can engage offline consumers by sharing a printed Coupon QR code with them. You can also print a Coupon QR code on newspaper ads, brochures, flyers, billboards, etc.
For online channels, you can copy the URL of your coupon display page and share it with customers through direct message, email, social media, etc.
Edit your coupons in real-time
Almost all Coupon QR codes are dynamic, so you can edit their contents without reprinting the QR code. For instance, you can change the Coupon ID, validity, T&C, and other information while keeping the same Coupon QR code.
Make the coupon claiming process effortless
A Coupon QR code makes it easy for people to claim a discount coupon. They can simply scan the QR code to reach the coupon display page, where they can get information about the coupon, obtain the Coupon ID, and claim the coupon. The process becomes significantly easier for offline consumers, as they don’t have to manually enter the coupon ID to claim a discount.
Enhance branding and user experience
Poor user experience is a common problem with offering discount coupons. Brands often give attractive discounts, but the claiming process is not so smooth. As a result, consumers end up buying without a coupon, or worse, they don’t buy at all.
A Coupon QR code makes the coupon claiming process effortless and improves the user experience. This results in higher coupon usage and more sales and revenue.
Additionally, a Coupon QR code supports your branding efforts. Most QR code generators let you add a logo to your QR code. You can create a Coupon QR code with a logo to make it brandable and recognizable. You can also customize your coupon display page with images and colors.
Track your scans
Coupon codes are an integral part of every marketing strategy. Therefore, it’s crucial to track how your discount coupon strategy is performing — how many people are claiming the coupons and if it’s positively impacting your sales.
A Coupon QR code helps you run a measurable coupon strategy. You can track the scans on your Coupon QR code to get an accurate estimate of how many people claimed your QR code. Besides, you can also view the location of the scans to identify the best-performing locations.
Final thoughts
Customers love brands that offer discount coupons. However, giving discounts alone isn’t enough. Brands must provide a smooth discount claiming experience to their customers, and here’s where QR codes come into the picture. QR code coupons allow you to offer discount coupons across channels, helping you achieve higher sales and revenue.
