Exhibition booths are very important for businesses and brands. Tradeshows and exhibits are the lifelines new startups and small business need for quick growth. Also, large business events and exhibits are preferred by the biggest brands to show of technology, products and everything else. So, video wall displays are something of a unique competitive edge for exhibition booths.
When done right, these full wall displays can not only attract attention but help retain visitor interest as well. Full LED video walls are quite commonly found for different purposes. Tech Hire companies also offer them on cheap rental prices for business events. However, you need to implement these displays in the best way to get the most out of them. Here’s how it can be done:
Short but Very Attractive Video Content
Often, brands and businesses make the mistake of going with extra-lengthy sort of boring video content. You have to keep in mind that tradeshows are crowded public events. These floors usually get very busy with people. Also, in crowded places, people don’t spare much time on looking at screens.
What you need to do is to make your video content short, attractive and lovely. Make it as interesting as possible with high-definition graphics. Use your branding technique to attract people. Also, use any other kinds of attention-grabbing messages on these large full video walls.
Usually, it is a good idea to display your discounts and purchase offers on these full wall screens too. Keep the content short and convey the full message through short videos and content. You can have secondary screens inside your booth once people are there for more explanatory purposes.
Use Motion to Get People Paying Attention
Motion is very important when it comes to large displays. With such screens, it is possible to sight, sound and motion together. Depending on the size of your display, different movements can be incorporated to attract attention.
Motion is the best attention-grabbing feature when done right. On large screens, it has the ability to turn heads and bring people inside the booth. Also, brands can use motion combined with brand presence for maximum tradeshow booth benefit.
Static images including brand logos and others don’t catch as much attention as extra-large sized motion content. Creative content creators can base this moving content around grabbing maximum attention. This has the potential to attract attention of potentially everyone walking on the floor.
Try Out Different Video Wall Placement Ideas
Video wall placement is very important. Wherever the video wall gets placed, it needs to provide a full view for visitors. This is why brands often opt to use video walls right on top of their exhibition booth. Placing video walls on top of the booth helps out great with branding as well.
If you have a booth that is placed directly across the entrance of the business event, making the frontal wall your full video display is a great idea as well. Basically, you’d want maximum attention for your tradeshow booth. A full wall display can magnify attention for any tradeshow booth.
Also, some booths may benefit from their back inside wall being a full display. Depending on the angle of people coming into the tradeshow, different placements might be more beneficial. So, make sure to try out different placement and finalize on the most suitable one.
Get Table Mounted iPads Integrated with Video Walls
In addition to full large wall displays, smaller displays can help achieve great things too. Businesses and brands participating in tradeshows and exhibitions can also use iPad rental services. These Apple tablets can be connected and integrated to control the large displays on full video walls.
Tech rental companies offer iPads with accessories including table mounts and fixtures. These make your iPads secured on public events. Also, with complete integration, managers can mirror the iPad display onto large video walls.
Get Professional Video Wall Displays Implementation
It is also very important to get professional installation for your video wall displays. Professional installers will not only make everything look neat and well but will also maximize functionality. Trying to do it on your own is almost never a good idea unless you own the devices and are perfectly familiar.
Also, get some laptop hire services if you need these additional devices to control your video walls. Make your booths look great and get maximum benefit from large video walls. These will help bring quick success for your tradeshow and exhibition booth.
Why It Matters?
So, why does it all matter? Video wall displays for tradeshows can turn the fortune of your booth around. Whether selling products or running brand boost campaigns, these large displays can be specifically useful. Motion content can help bring maximum attention for exhibit booths.
Also, professional installation is what you need to make your booths look attractive. iPads and laptops with these large displays can create truly immersive presentation and demo experiences for visitors. All these efforts help make your tradeshow booth stand out among the rest bringing quick results.