As a business owner, you know that consumers purchase significantly more during the holiday season than at any other time of the year. Although this gives you a much larger market, you also tend to have greater levels of competition for your products. Doing small things that set yourself apart from your competition, such as using custom print mylar bags for your product packaging, can increase your sales revenue and brand visibility.
Memorable Experiences
You created a product that meets a need or fulfills a desire. It should solve a problem in some way. However, during the holidays, you need to do more. You need to create memorable experiences for your customers. You can do this through nostalgic packaging, offering exclusive deals or hosting events. Avoid typical holiday marketing, and search for unique ways you can give your customers something extra, an experience that will have them coming back every year.
Unique Product Packaging
Your packaging can have a significant impact on your holiday sales. Traditional colors, such as red and green, can blend in with the crowd. Instead, add some sparkle and shine with glitter and metallic colors. Offset classic colors with black and white to give your product an elegant feel.
You should also research packaging trends. For example, you may look into the stick pouches packaging market to determine whether this may be an option for you. Find out what your competition is doing, and look for ways to distinguish yourself.
Interactive Customer Experience
The holidays are experienced, and your customers are looking for unique, memorable items and opportunities. You can encourage customer interaction by providing content they can relate to or are interested in. You should also ask your customers about the things or times that excite them most.
Customize their website experiences as well. Look for ways to create connections and conversations, such as requesting and responding to Product feedback. Always provide exceptional support, but also try to personalize your messaging to your target market and specific customers, especially those who have been loyal to your brand.
Charitable Giving
Customers love discounts, but they also appreciate when companies give back. You can offer to match any donation they make to the organization of your choice or their choice when they make a purchase from you. As you give to charities, your brand awareness increases, and customers see you as socially responsible, which can increase brand loyalty. Choose organizations that are popular with your target audience, and share your giving program with your clients as you conduct your holiday marketing campaigns.
Incentives
Everyone likes a good deal or a fun competition. Therefore, consider offering holiday incentives. Most customers search for lower prices as an incentive, but you can do more than offer discounts. You could offer personalized cards, gift card discounts, sales marathons, gift wrapping and bundles. Free shipping is always appreciated as well.
Build specialized holiday marketing strategies that are directly targeted to your audience. You may start with customized packaging options, such as packaging for frozen foods, and consider other initiatives that can entice new customers and increase brand loyalty.
