As per a report by JUSTIA, 87% of law firms have a website, whereas 27% report having a blog. SEO for lawyers is a technique that largely depends on creating content using all the relevant and high-volume keywords. SEO content is an effective way to increase your website’s authority by driving maximum traffic towards it.
Content such as videos and localized content increases engagement significantly and helps you attain your business goal easily. The content marketing process goes something like this- Create, Publish, and Share. But the best SEO service for lawyers will involve some more effective steps necessary for the right exposure of your content.
The major steps look somewhat like this:
- Research: The first step involves conducting thorough research about your law firm’s target audience.
- Create: Now, based on your analysis, curate compelling blogs, articles, ebooks, webinars, and podcasts and generate leads.
- Advertise: The next step is to promote your content on social media, email lists, etc.
- Convert: Add call-to-action to your created content and encourage your audience to take action and convert your lead.
- Calculate: the last step of the procedure is to calculate your ROI from that effort.
It is the complete framework. So now, let’s talk about some amazing strategies to generate content that drives effective results.
Research your target audience
The target audience for a law firm is everyone looking to resolve their legal issues. To generate interest in your potential clients, you must present to your clients what they are looking for. You can either ask certain questions directly or ask them to fill out a form that contains all the necessary information you need. The questions can be as follows:
- What are the legal issues they might be facing?
- What kind of lawyer are they searching for?
- What other methods have you tried before to solve your case?
- What legal information do you want to know about?
Once you answer all these questions, you can create the most captivating content using certain SEO keywords and CTA that will entice the interest of your target audience.
Keyword research is the major part of SEO for lawyers. It helps you find the right keywords for your potential clients when looking for your services. There are various tools like Ahrefs and Semrush that can assist you in finding valuable data across those keywords. These tools are even perfect for researching backlink opportunities and your competitors.
Spy on your competition
If your competitors are winning the race, there is something that they are doing differently. You don’t have to copy their every act. You need to gain their insights and apply those strategies to your own plan.
You can perform this task in the following ways:
- SEO tools
SEO tools like Semrush help you figure out the keywords that your potential clients are using to make them win.
- Check their blogs
Always have an eye on the articles and blogs of your competitors. You can always gather ideas from them and then create your interesting piece.
- Scan through their webpages
Check whether they have any web pages that are missing from your website.
Create your content funnel
A content funnel is an outstanding way to grab your target audience’s attention systematically. The funnel consists of three stages: Top, middle, and bottom of the funnel. The method involves taking your clients from awareness and consideration to the decision stage.
All in All,
The content strategy involved in SEO for lawyers includes the creation of a blog after thorough research about everything from keywords to the whole topic. Keep an eye on your competitors to find out the missing pieces of your strategy.
All these strategies will work in the best possible way to increase your business efforts by 2x.