Cross-border selling has become increasingly popular over the years.
Having customers in different regions (and even countries) is a great way to reach new markets, sell more products and, overall, boost your web store’s profitability. With the internet making the world feel so much more connected, it’s easier than ever to attract potential customers in other parts of the world.
Businesses are no longer required to have a single-channel storefront; customers base their purchases on multichannel reviews, accurate product information, and competitive prices. Marketplaces and selling channels like Google Shopping, Amazon and eBay, have also made selling to the global market achievable. But, to make it a seamless process, you need a product information management (PIM) system.
Localizing your content is easier (H2)
When it comes to moving into a global market, localization is vital.
For example, what you did for your US web store won’t suffice for France. To ensure you create a customer experience that makes a difference, you need to localize your content. Cater to a specific region with product content available in their language and pricing is in their currency. You will also need to do your homework and look at detailed changes that have a big impact. A prime example of this is product sizing. Sizing will vary depending on the average body size in the country and cultural differences.
Localizing your product content and having it in one place can simplify distribution and help your SEO efforts by improving the quality of search results for users. To rank on Google, you need to provide useful information, and localizing your data helps increase your relevancy in the specific region you’re targeting, thus helping you rank better. But, where will you put that information? On a spreadsheet?
Having all that information on various spreadsheets is not the best way to store your product data. It’s time-consuming and leaves room for error. This can drive your potential customers away from your web store and into the arms of a competitor that knows just how important quality product data is.
With PIM technology, you can :
- Localize all your product data for a specific region.
- Store all your product information in one central location.
This will help you drive traffic and conversions and make distributing your product information easier.
Boost your sales in various channels (H2)
To break into the global market and ensure your web store has a chance against its competitors, you need to sell your products through the right channels. Platforms like Amazon, Facebook, eBay, and Google Shopping have made it easier for brands to expand their reach, but the same can be said for your competitors. This means you need to ensure that your product is top-of-mind (and page) when a customer searches for it. This means you need to have compelling descriptions, as rich product information is key in a customer’s purchasing process. And you need access to insights so that you can improve and modify your content. This is where you really see why you need a PIM tool. If you’re lucky, your product information software has a product analytics tool that can help you analyze performance and optimize content in the same place that you store it. This will increase the time to market significantly.
Simplify your data management (H2)
The more channels you have, the harder it will be to manage your data.
Spreadsheets can only take you so far until it becomes impossible to manage. But as you know, selling internationally has proven to be lucrative for businesses and is an opportunity that cannot be missed.
According to this article, global ecommerce sales are expected to total $4.891 trillion worldwide in 2021, and the numbers are expected to increase rapidly in the next few years. To reap these benefits, you need to have your ducks in a row by ensuring your product data management isn’t your core stumbling block.
Ecommerce platforms, along with CSE’s, and marketplaces all have rules and regulations which you need to abide by. However, the benefit of a product information management system is that you can store, manage and organize your data for multichannel distribution regardless of channel limitations.
It’s also a simple way to ensure that you don’t have several spreadsheets to fill in for each channel. Instead, you can select or add products and attributes for the specific channel, and PIM will generate the feed for you. This will ensure that you not only save time, but you will always create error-free product feeds.
Sell everywhere faster (H2)
Ecommerce can change in a matter of minutes, and wasting time changing things such as product descriptions on spreadsheets? That might be a recipe for disaster! Manually copying and pasting or optimizing things one by one is not the way to go. PIM software updates and reflects all product changes automatically across all your feeds, so you don’t need to keep your customers waiting any longer.