Cloaking is a unique technique for delivering the search engine’s web page content. These are suitable options for content to be provided in the complete human user appearance in the search engine. The main aim of cloaking is to boost the website’s ranking in the search engine with specific keywords. Search engines and users are not only same page, literally.
Need For Cloaking:
Cloaking takes the user to sites other than the user expects by disguising the website’s actual content. Usually, the HTTP header or IP addresses would assist in sending the wrong Web pages. Typically, the Website directories offer up a share of cloaking techniques. Usually, the search engine optimization (SEO) industry involves cloaking as a black hat technique.
What Is Cloaking In SEO?
These are suitable for improving a website’s search engine rankings with a specific keyword. When you are looking to improve the ranking of your site, then it is essential to opt for the right strategies. Below are the types of cloaking
- User-Agent Cloaking
- IP based cloaking
- HTTP_REFERER cloaking
- HTTP Accept-language header cloaking
Types Of Cloaking:
- IP-Based Cloaking:
Usually, all the users access the website with the IP address on internet service and locations. You can easily use reverse DNS records in the cPanel for the hosting company. These are suitable for identifying the IP address.
- User-Agent Cloaking:
The User-Agent Cloaking is the ultimate program that involves operating on behalf of the user.
- HTTP_REFERER Cloaking:
Usually, the HTTP_REFERER header has the requester checked. They will be primarily based on uncloaked or cloaked versions of the website.
- HTTP Accept-Language Header Cloaking:
The HTTP Accept-language header cloaking technique is based on matching results with a specific version of the website.
- Implement Cloaking In SEO:
Enabling the cloaking in the SEO is immensely a more straightforward process, so you can quickly gain better features.
- Hidden Or Invisible Text:
The process is done by adding the text in similar color with a background that is not visible.
- Flash-Based Websites:
Usually, Flash is not the best option based on the SEO guidelines. Not all websites comply with the guidelines. Instead of remaking a complete website in plain HTML, these are suitable for creating content-rich WebPages. It also provides better search engine crawlers.
- HTML Rich Websites:
Following the best SEO technique requires the proper “TEXT to HTML ratio.” These are higher than any others when compared to each other. Web pages have more text for HTML ratio. People choose cloaking that meets SEO guidelines to avoid re-designing a website.
In the Search Engine Optimization (SEO) industry, Cloaking is the best black hat technique, but it violates Google’s Webmaster Guidelines. It is not recommended to use cloaking for tricking the crawlers. Naveen is the experienced Digital Marketing Manager of JDM Web Technologies. With years of experience in SEO, Naveen is well versed in handling complex and strict algorithms for SEO. Contact us for SEO service.