If you have understood the significance of embedding an Instagram feed on your website, then voila! You are set to take your business to a whole new level.
Even though this procedure offers an ample number of benefits like increased audience engagement, established social proof of the brand, displaying User-Generated content, etc., it is crucial to embed the Instagram feed strategically on the website and at the correct location.
If you are confused about the best places to embed Instagram feed on your website, then you are at the right place. In this post, we are going to highlight a few sections of your website that are perfect for showcasing your Instagram feed. Additionally, we will also be telling you about a few major advantages of using this strategy.
Without any further ado, let’s get started.
As mentioned above, simply collecting and embedding Instagram feed on your website will not fetch you your desired results. You need to ensure that your content is embedded in the correct spot to ensure maximum attention from your audience.
Does your website comprise blogs? Most brand websites have a blog section that covers topics around a variety of subjects around their niche.
If you are noticing a lack of attention or traffic in that section, then you may consider embedding Instagram feeds on your blogs.
Being a super vibrant platform, Instagram holds tremendous potential to attract the attention of website visitors for a long period of time, hence, it will also push them to read the blog to get deeper insights.
Quite often the header and the footer section of a website are ignored and overlooked since people find them irrelevant. Embedding the Instagram feed on either of the sections can make these sections look attractive. Additionally, they will also pay attention to the content embedded in the sections.
By doing so, you will be able to ensure highly engaging content on your header and footer section, and your website visitors will be attracted every time they visit your website.
Moreover, this section will give a much clearer picture of your Instagram feed.
The next option is to embed the Instagram feed in the form of a sidebar widget. This strategy is perfect if you are running exclusive discounts or promotions on your website. You can include an Instagram feed in the form of a sidebar widget.
This way your customers can get deeper insights about your products on sale, and also be intrigued to try them out.
The biggest benefit of this strategy is that it enables you to showcase User-Generated content i.e. the content created by your brand’s existing customers.
People often like to mention brands in their social media content, to narrate and share their experiences with others.
Further aggregating and embedding that content into your website can help in building a social proof of your brand. Creating a social proof of the brand is necessary as it helps your potential customers to connect and confide within your brand.
Moreover, a huge number of prospective customers include User-Generated Content in their purchasing journey. This is mainly because it has become crucial for decision-making and customers trust other customers more than a brand itself.
As mentioned above, Instagram is mainly dominated by visuals and images which makes it the most highly used social media platform in the world with a daily user base of more than 500 billion people.
Your website requires to be aesthetically pleasing for the website visitors to increase their stay time. Embedding Instagram feeds can be your best bet as it can instantly give a fresh look to your website and make it much more attractive.
This process is extremely result-driven if the engagement rate of your website is low and is a major concern for you. It is a well-known fact that people love spending time on social media especially platforms like Instagram.
By embedding the content of the platform, you will be able to improve the content quality of your website. The better the content, the more will your website visitors be active on your website. Moreover, they will be excited to go through your customer’s content and also pushed to create content to be featured on your website!
We are at the end of this post and you are now aware of the most perfect places to embed your Instagram feed on your website.
Simply start off by choosing your preferred social media aggregation tool and begin the process to achieve the results mentioned above!